The best time to post Reels on Instagram

How about finding out the best time to post Reels on Instagram and see your content go viral? 

If you are someone who is actively present on social media, you must have already noticed that Reels is the craze of the moment, right? 

Nowadays, it is impossible to browse the feeds of networks like Instagram and Facebook without coming across the famous short videos that are dominating social networks.

But did you know that, in addition to carefully choosing the type of content you're going to create through Reels – be it humor, curiosities, dubbing, dancing, and so on – a very important point for anyone who wants to make their Reels a hit and get more views is related to the time you post?

It may seem silly – after all, the content will be available on your profile for as long as you want, right? – but the first few minutes/hours of posting make all the difference between the success and the “flop” of your publication.

But do you know what is the best time to post Reels on Instagram? 

To help you with this, we decided to create the material you are about to read! 

Here, we will explore the main characteristics of this type of content in more detail and, together, we will discover the best time to post Reels on Instagram!

What is Reels?

Even though this is one of the most popular features at the moment, many users still have questions about how Reels works.

Therefore, we think it is important to provide a brief context to understand a little more about how Reels works.

Reels is a video format within Instagram that works as a new way for content creators to increasingly explore the social network.

Initially, Reels – which was launched in 2019 – was a way to share short videos of up to 90 seconds.

But with the passing of updates, this time has increased and now content creators have more time to create their videos.

And it's no secret that Reels was created as a way to compete with TikTok, the main social network that competes with Instagram for the public's attention.

Nowadays, both platforms offer similar tools, such as audios, filters and effects.

Furthermore, it is possible to say that Reels have become Instagram's flagship. 

So much so that, little by little, the social network is increasingly moving away from its focus on photos – which was the platform's main type of content for a long time – to become a social network more focused on videos.

And of course, all this movement is to compete with its main rival today, which is TikTok.

What is the best time to post Reels on Instagram?

Now that we’re all on the same page when it comes to Reels, it’s time to figure out the best time to post Reels on Instagram.

And to find out the answer to this question, it is necessary to analyze a survey carried out by MarketingHub, a platform focused on social media analysis and influence in general.

During this survey, the platform analyzed more than 100,000 Instagram Reels posts. The results showed that the best times to post and increase the chances of your content getting good engagement are as follows:

Tuesday at 9am;

Thursday at 12pm;

Friday at 5am;

In addition to these days, the survey also concluded that other days that are also good options for you to post your reels are:

Monday, at 6am, 10am and 10pm;

Wednesday, at 7am, 8am and 11pm;

Saturday, at 11am, 7pm and 8pm;

Sunday, at 7am, 8am and 4pm.

Pretty interesting, huh? 

Find out the best and worst days of the week to post Reels on Instagram 

I bet if we were to analyze your Instagram feed, we would find at least one piece of content that was posted over a weekend.

This happens because many people have the idea that engagement for posting on Saturdays and Sundays is better than on weekdays.

But the truth is, as you just saw in the previous topic, weekends are far from the best days for those who want to post their Reels and get a

good engagement.

And there are some theories that would help explain this issue. 

As much as it may seem that social media audiences grow on the weekend – after all, a

A good portion of the population that is on social media is off on the weekends, right? In other words: more viewership, right? – the data showed that this is not quite the case.

And this is precisely because it is the weekend. On their days off, a large part of the users are busy carrying out their activities and, consequently, are not as present on social networks compared to weekdays, when there is always that little escape during work hours to scroll through the social media feed.

In general, this would be one of the explanations that would answer the question of engagement during weekends being lower compared to some weekdays.

Conclusion 

So, what did you think of finding out the best time to post Reels on Instagram? Were you surprised by the results?

Of course, this data is more general. The engagement of your posts – whether photos or Reels – is also directly related to the behavior of your audience.

Therefore, in addition to taking into account the survey data we brought to you today, the tip is to analyze your profile and understand how your audience behaves in relation to the times and days of the week.

Carrying out this analysis combined with a good strategy and creating attention-grabbing content is the perfect recipe for making your content a true success, attracting more and more likes and followers to your account!

Now just prepare your content and post it on the right day to make it a hit!

Did you like today's content? Then I think you'll also enjoy reading The best # for Instagram Reels to go viral