Types of content to pin to your Instagram profile

Know the types of content to pin to your Instagram profile is essential to ensure adequate engagement.

Why choose content to pin to your Instagram profile?

Some people think that the option to pin content is just another feature of Instagram, but the truth is that this is an important tool for engagement and audience acquisition.

As we well know, the Instagram feed works in chronological order, so older posts move down as new posts appear.

So, especially for those who tend to post a lot, it is common for important photos and content to end up “disappearing” over time.

And, if we consider that a significant portion of users who access profiles on the social network only view the top of the page, we conclude that the first publications are very important.

Therefore, the pinning feature should be used strategically, in order to prioritize posts that are important to the profile owner.

But how do you choose content to pin to your Instagram profile? We’ll look at some good tips below!

Types of content to pin to your Instagram profile

If you usually use the option to pin content randomly, you should know that you can make better use of this feature.

The fact is that the decision about what content to pin on your Instagram profile varies depending on the type of profile.

This is because if you only use Instagram to share moments of your life with friends and family, the type of content you pin doesn't make much of a difference. For a company, however, there are certainly strategic posts to attract an audience.

Therefore, the choice of pinned content should be based on your needs and the main purpose of the profile.

Below we will see recommendations for business and personal profiles.

For business profiles

Choosing content to pin on a company's Instagram profile is essential to ensure efficient customer acquisition and engagement.

This is because a good business profile must adequately present the business to customers, focusing on strategies to convince a simple “visitor” to follow the profile and consequently consume what the company sells.

See below types of content to pin to your Instagram profile in this case:

Presentation content

No matter how big the company is, not all network users will know it, especially if we are talking about very specific niches.

Although the username and profile biography already indicate the company's activity, good presentation content can help capture the public's interest.

Remember that people who don't know you will take seconds to decide whether to follow your profile or leave the page, so it's worth investing in good content in the first line of the feed to attract attention.

That said, a well-written presentation post is certainly good content to pin on a company's Instagram profile.

Important announcements or events

If you are planning to make an important launch or even have prepared an event for which you want to attract an audience, this is the type of content to pin on your Instagram profile.

A very common situation is when a customer finds your profile in a random ad, becomes interested in the proposal and when they enter the profile they find nothing about the content of the ad.

In general, this occurs because the publication of the announced launch/event was made a while ago and other publications came later, pushing this one to the third or fourth line of the feed.

Because they can't find information, most customers end up leaving the profile. Therefore, we recommend that you pin this type of content to make it easier for interested visitors to view it.

Customer feedback

Most social media consumers trust a profile based on the experience of other users.

For this reason, good content to pin on your Instagram profile is precisely that which presents customer feedback.

This doesn't always have to be direct: you could pin a post with lots of positive comments, for example.

Answers to frequently asked questions

If you have a business and the question you get most often is about the brands your store carries, what do you think about turning this into a pinned post?

Write a post about the brands your store works with and pin it. This way, it will be easier to communicate your business profile to the customer, which makes customer service easier.

It is worth mentioning that this applies to any type of business, so check your customers' main questions and create good content.

For personal profiles

When it comes to personal profiles, the choice of content to pin to your Instagram profile should be related to the main image you want to convey to your followers.

For example, if you want to portray a more relaxed and laid-back image, travel and party posts are excellent. For those who want to appear serious, a professional photo is ideal.

Here are some tips:

Important experiences and achievements

The birth of your child, a marriage proposal, college graduation, and even that dream trip are the types of content to pin to your Instagram profile.

If the first image is what counts, make your followers see right away what really matters in your life.

Favorite photos

We all have that favorite photo, which although it may not be the most recent one on the profile, is still very important.

On a personal account, this is the type of content to pin to your Instagram profile, after all, it's better for people to see the photos you like the most first, right?

Content that identifies you

There are photos that are not necessarily beautiful, and do not even carry special content, but they certainly identify our profile.

A fun photo with your cousin, a photo of the trail you took on your last vacation, and even a video of your cat are excellent content to show your essence to the public, so they are worth saving.

Ultimately, choosing the content to pin to your Instagram profile should be done strategically, but without giving up its essence, so that it doesn't seem "rigid".

It's worth mentioning that you can change the pinned items whenever you want, so don't be afraid to choose: if necessary, just replace the publication and get a new presentation!

++JáCotei: see how the platform works and start comparing prices – Installed.

Roberta July 18, 2024